TCL Li Dongsheng: under the dual pressures of development stage China household electrical appliance enterprises with 15 years ago, Korean companies similar Wen Zhang Fanling and Internet Co in the event of cross-border growth ceiling domestic, domestic appliances enterprises especially the black enterprise seems again to the crossroads. The market is expected this year, said Liu Tangzhi, director of SKYWORTH group, vice president of Tencent to accept financial inquiries, this year the domestic television market is hard, "I think the overall demand this year should be the past three years the worst year". From the development perspective, TCL Group Chairman Li Dongsheng recently argued that the current stage of development China household electrical appliance enterprises and 15 years ago, South Korean enterprises similar to Japanese companies to replace the European market, the rise of Korean enterprises. "In the future, I believe that in the consumer electronics, consumer products, electronic information products, Chinese enterprises have the opportunity to become the world’s leading. If we don’t do it today, we are on the way to achieving our goals." However, the aforementioned dual internal and external pressure, do not let the household electrical appliance enterprises financial indicators. In TCL, for example, in 2016, the report shows, TCL group 2016 reported net profit of $606 million, carrying the main TV business TCL multimedia, net profit attributable to the parent company of $83 million, down from double-digit. In order to reverse this situation, TCL group in the fall of 2016 new conference, said it will launch a new sub brand XESS Chong Yi, positioning in the high-end market, in order to obtain a higher market returns. Aiming at the present stage to launch high-end strategy analysis, Li Dongsheng believes that over the past 35 years, Chinese brands including TCL most cost-effective to impression, but stay in cheap stage is not enough, the product design, more high-end technology development and updating, and means to adapt to the product price, so we go to the high-end high-end sub brand to launch new products more suitable for bearing." More exciting content to pay attention to WeChat search public number: Tencent Finance (financeapp).相关的主题文章: