Affiliate-Revenue Pay per sale affiliate programs have been around since the beginning of the affiliate marketing business, and due to it’s obvious fairness, it is still a popular .mission model. The number of programs offering this .mission model are plenty, far more than any other model available online. The reasons for its popularity are many, but a big reason is advertisers full control over the margins. With any other .mission mode, the advertiser needs to calculate the conversion ratio, number of sales and size of purchases very carefully to eliminate the risk of overpaying for clicks, leads or impressions. With the PPS model, advertisers know they will only pay a specific percentage of each sale, making every new affiliate – no matter how successful – will contribute to the revenue of the affiliate program. Advertisers using other .mission models stand a much greater risk of having a new affiliate join, only to see him send nothing but non-converting traffic, thus getting paid for nothing. PPC, PPL and PPM are also much more open for fraud, often in the form of auto-generated visitors (i.e. from a script) or other ways of generating impression, clicks or in some cases even leads. For newly started affiliate programs, showing limited cash flow, other .mission models can prove hard in the beginning. Often it takes a while to get the ball rolling, and paying for anything but sales can cost a bit of money before you get some back. Be sure to calculate how long you can afford to pay for a certain amount of visitors if no one actually converts into a buying visitor. There will of course be plenty of referred visitors who converts into sales, but there are no guarantees. If you where to use a PPS model, paying ONLY For sales, you would never have to pay a .mission unless you are seeing a positive cash flow. This is true for the affiliate program as a whole, as well as on an individual affiliate level. They won’t get paid until they actually makes a sale, thus making the advertiser money in the process. Some affiliate programs offer a fixed .mission instead of a percentage, and if the .mission is the same on sales for different amounts, the percentage will differ from one sale to another. Try to find an approximate percentage of .mission to calculate the expected revenue for each affiliate sale. Calculating the minimum and maximum revenue is important as well, in order to keep track of the revenue of the affiliate program and its .mission model. To summarize; Starting an affiliate program with a pay per sale .mission model is the safest way of going about it, but other .mission models have their own advantages. PPC and PPM affiliate programs have the upside of being very attractive to affiliates, and the downside of equal attraction from cheaters and fraudsters. Always weigh the risk vs. the reward to see what model to choose. One additional option is to .bine the PPS model with another form of .mission to attract more affiliates and increase the affiliate program’s visibility. As PPS affiliate programs are far more .mon than any other .mission model, adding another option will be sure to intrigue more potential affiliates for your program. About the Author: 相关的主题文章: