Boss electric cigarette machine gains the world’s first market, scattered to take the high-end route, local time in September 2nd, 2016 International Consumer Electronics Exhibition (IFA2016) held in Berlin, germany. During the IFA exhibition held in Berlin, Germany, the world’s authoritative market survey agency Euromonitor issued a global own brand smoke hood survey data show that the boss electric range hood brand retail sales in 2015 accounted for 5% of the global market, ranking first in the world. This is China’s kitchen appliance industry development for more than 30 years, for the first time to win the world’s first throne of the enterprise. In the global economy, consumption growth in 2015, the boss appliances hood can maintain a strong expansion, among the world’s first position is not easy. From the industry perspective, 2015 is a period of adjustment into the global market for home appliance industry a year: market slowdown, home appliances and other consumer goods just entering the market growth is limited, "stagflation"; from the competitive environment, foreign brand kitchen electric market has been dominated by a high-end market in Europe, China enterprise wants to find a global market to survive, we must rely on higher quality products and more cultural connotation of the brand value, in order to win the trust of users. In 2015, for the boss electrical appliance, except for the hood to achieve the world’s first sales, China also made breakthroughs in the market. In 2015, the boss realized 2 million sales goals of the range hood, becoming the industry’s first breakthrough in this goal of the enterprise. In addition, according to the PRC retail monitoring report shows that as of the end of 2015, the boss hood appliances retail sales, retail market share was 16.78%, 24.84%, retail sales of gas stoves, retail market share was 14.64%, 21.61%, disinfection cabinet retail market share of 19.41%, continued to maintain the industry’s first. Boss, President of electric appliances, said, "the world’s first, for the boss electrical equipment, is both honor, but also spur.". This means that in the next process of enterprise development, we must better products, newer technology, more open mind, more profound culture, to meet the needs of different global users, so that more overseas users feel the oriental culture and charm." From the aforementioned European Rui International data show that although the owner of electrical appliances to obtain the first brand around the hood, but accounting for only 5%, the market is extremely dispersed, in this regard, the boss said that the electrical equipment will adhere to the high-end line, to build China’s high-end brands. (Wen Fanling) more exciting content, welcome to search for WeChat public number: Tencent Finance (financeapp).
老板电器烟机斩获全球第一 市场分散欲全力走高端路线 当地时间9月2日，2016年国际消费电子展(IFA2016)在德国柏林举行。在德国柏林举行的IFA展期间，世界权威市场调查机构欧睿国际(Euromonitor)发布的一份全球自有品牌吸油烟机调查数据显示，老板电器吸油烟机2015年品牌零售量占全球市场的5%，居全球第一。这是中国厨房电器产业发展30多年以来，第一次出现问鼎全球第一宝座的企业。在全球经济疲软、消费增长乏力的2015年，老板电器吸油烟机能保持强势扩张，跻身全球第一的位置实属不易。从行业背景看，2015年是全球家电行业进入市场调整期的一年：市场增速放缓，家电等消费品刚需增长受限，市场进入“滞涨期”；从竞争环境看，外资厨电品牌一直占据着欧美市场高端市场，中国企业想要在全球市场杀出一条血路，必须靠更高品质的产品和更具文化内涵的品牌价值，才能赢得用户信赖。2015年对老板电器来说，除了吸油烟机实现全球销量第一外，在中国市场上也取得突破。2015年，老板电器实现200万台吸油烟机销售目标，成为行业首家突破这一目标的企业。另外，据中怡康零售监测报告显示，截至2015年底，老板电器吸油烟机零售量、零售额市场份额分别为16.78%、24.84%，燃气灶零售量、零售额市场份额分别为14.64%、21.61%，消毒柜零售额市场份额为19.41%，均持续保持行业第一。老板电器总裁任富佳表示，“问鼎全球第一，对于老板电器来说，既是荣誉，也是鞭策。这意味着在接下来的企业发展过程中，我们必须要以更好的产品、更新的技术，更开放的胸怀，更深厚的文化，来满足全球不同用户的需求，让更多海外用户感受到东方文化与魅力。”从前述欧睿国际数据显示，老板电器虽然取得吸油烟机左右品牌第一，但是，占比仅5%，市场极其分散，对此，老板电器表态称将坚持高端路线，全力打造中国高端品牌。（文 繁玲） 更多精彩内容欢迎搜索关注微信公众号：腾讯财经（financeapp）。相关的主题文章：